Ram trucks were previously sold under the Dodge brand until 2009 when Chrysler Group LLC created the Ram brand as a separate division. The reason for this move was to differentiate the brand from the Dodge car line and to create a stronger identity for the Ram trucks. The Ram brand wanted to focus solely on producing trucks and commercial vehicles, which is why it was separated from the Dodge brand.
By creating a separate division for Ram trucks, the brand was able to better focus on the production of trucks and commercial vehicles, and to better compete with other truck brands in the market. Additionally, the move allowed the Dodge brand to focus on its car line and create a separate identity.
Today, Ram is a separate division of Stellantis N.V., which also owns the Dodge brand. By creating separate divisions for each brand, Stellantis can better manage and focus on each brand's unique product lines and marketing strategies.
Comments
Post a Comment